Tanzania has many tourist attractions. More than 44 per cent of the country’s land area is covered with game reserves and national parks. There are 16 national parks, 29 game reserves, 40 controlled conservation areas and marine parks. Tanzania is also home to the famous ‘Roof of Africa’, Mount Kilimanjaro. On 6 January 2012, The New York Times newspaper awarded Tanzania the 7th position among 45 top destinations to visit.
The tourist industry currently supports 100,000 jobs and generates 25% of Tanzania’s foreign exchange. Tanzania received over 1,020,816 tourists by October, 2016. Tanzania has six World Heritage Sites. Only three countries in Africa have more: Tunisia (8) and Algeria and Ethiopia (7) and only Morocco has as many sites as Tanzania. The sites in Tanzania comprise two cultural and four natural sites:
- Ngorongoro Conservation Area
2. Ruins of Kilwa Kisiwani and Ruins of Songo Mnara
3.Serengeti National Park
4. Selous Game Reserve
5. Kilimanjaro National Park
6. Stone Town of Zanzibar.
Tanzania’s most well-known tourist attractions are located in the north of the country and include Mount Kilimanjaro, Africa’s highest mountain. Serengeti National Park is world famous and has spectacular seasonal migrations of animals. The Ngorongoro Reserve is an extinct volcanic caldera with excellent game viewing from the crater rim. The reserve has large herds of wildebeest and zebra, and lions and the endangered black rhinoceros. Tourism is also focused on the coast, especially the islands of Zanzibar, Pemba, and Mafia. Game fishing and diving are the main attractions in these islands. There is also a wide variety of destinations for cultural tourism such as Maasai boma and Bushmen settlements. All these present high-value investment opportunities.
Provision of Accommodation and Tourist Services
The development of Tanzania as a multi center tourism destination offers considerable potential growth prospect and provides ideal opportunities for investment. New accommodation, entertainment facilities, camping, lodges, and guesthouses of international standards are needed in Tanzania. Joint venture opportunities are available in Kilwa, Zanzibar, Mafia, Dar es Salaam, Mwanza, Arusha, Iringa, Kilimanjaro, Selous, Katavi, Saadani, Serengeti, Babati, and Bukoba.
Locations ranging from historical, cultural and archaeological sites to unspoiled beaches offer investment opportunities that cannot be matched anywhere in eastern and central Africa. Historical buildings that can be leased to private operators exist in towns such as Bagamoyo, Pangani, Tabora, and Kilwa.
Opportunities for man-made tourist attractions like theme parks and gambling resorts are still untapped. Others include establishing amusement parks deep-sea fishing and sea and lake cruising. Need for more hotel rooms.
There are 174 registered and licensed tourist class hotels, offering 11,568 rooms in Tanzania. Dar es Salaam leads in accommodation facility investments, the large hotels of international standards, including Serena Hotel, Southern Sun, Hyatt Kilimanjaro Hotel, Double Tree Hotel, Sea Cliff Hotel and White Sands Hotel. These have a combined room capacity of about 1,500.
The Hyatt Regency, a five-star hotel with 180 rooms and suites, a casino and a ballroom for up to 400 guests.
The northern tourist city of Arusha has been developed with 91 hotel investments, including the leading Impala Chain, which manages Impala Hotel, Naura Springs, and the prestigious Ngurdoto Mountain Lodge on the middle of Mount Kilimanjaro and Mount Meru. The Kilimanjaro region, famous for Mount Kilimanjaro and home of Tanzania’s Arabica coffee, has been developed with 38 high-class tourist hotels and lodges, including Kilemakyaro Mountain Lodge, Mountain Inn (Shah Tours), and Nakara Hotels.
The rest of Tanzania, excluding Zanzibar, remains with little or negligible hotel investments. Investment is required for additional hotel capacity in existing tourist locations and new investment in untapped areas.
Tour Operators and Agencies
An increasing number of tourists also provide excellent opportunities in the tour operators and agencies business as well as investment in man-made tourist attractions like theme parks and gambling resorts. Other areas, which provide excellent investment opportunities, include beach tourism, historical sites, developing amusement parks, deep-sea fishing and sea and lake cruising.
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