Facebook is a social networking site that had
its beginnings as a sort of online college yearbook created by Harvard
students. It has since expanded to be one of the most popular social
sites on the web, allowing both personal profiles and business pages to
post information, images, videos, polls and more. When a user “Likes” a
Facebook profile or Page, they can view all of their posts by that
account on a “Timeline”.
Businesses need a Facebook Page in order to
remain competitive. A Facebook Page is one of the easiest ways to start
gaining brand recognition online, and can be used for advertising,
promotional offers and giveaways as well as providing a place to
interact with customers, clients or patients by sharing information,
providing advice and answering questions or concerns.
Facebook is the behemoth of the social media
world, surpassing 2 billion Active account users in May, 2017 of which 62% use it on a daily basis. Facebook is
one of the fastest ways to build a fan base (a network) of people who
know, like and trust your client.
You can create Fan Pages with unlimited numbers of fans.
Facebook is viral – your clients messaging can spread in seconds across other Facebook account owners networks.
Facebook is easy to update – change a Status Message, Post to your clients Wall or add a video and all of their Friends will learn about it.
Facebook is also personal – it is how people get to know your client in a more personal way than is possible through their website.
Client Profile Page/Fan Page
Visitors to the Client’s Fan Page should be
able to tell clearly Who they are, and What they have to offer, and How
your client (or his product or service) can help people. Ideally the
page would be written in a personal style, trustworthy, likeable, and
one that encourages interaction.
Mixing personal pictures,
and videos together with business pictures and videos can help to create
a warm, friendly experience for visitors to the page.
It is important to be
honest, transparent and appear real to visitors too (clients who want to
hide something are not as approachable).
Facebook Page Set Up
In order to create a Facebook Page, you must have a Facebook account.
Visit Facebook and fill out the form with your basic information.
You will then be redirected to your Facebook News Feed. See the "Create"
link on the left side of the page and then choose "Page".
You will then have to select a page type. Choose company, as one day you will want to turn yourself into one.
Select a Category and enter a Company Name for your page
Upload a Profile Picture and a Cover Photo for your page. You can skip this steps for now if you not have found images to use.
You will then be taken to your new Facebook page. This is where you
will be able to fill out an informational “about” page, add your blog
url, and create a Facebook page that identifies you from other Facebook users.
Populate Your Page
Facebook
operates on a timeline format. This means that posts begin at the
bottom of the page and run in chronological order with the newest posts
appearing always at the top. The timeline begins with the founding date
of your organization.
Click on "See all Page tips" to help build a
better page. Choose the button you want to add to your Page and where
you'd like to send people when they click on it.
Getting Likes
Likes on Facebook are kind of like
endorsements. You want 25 “Likes” for your Page as soon as possible
because this “unlocks” the ability to choose a unique custom URL. When
you hit 25 Likes, you can edit your URL to reflect your name without a
series of random numbers after it.
You can usually get your first 25 Likes by
asking members of your personal circle of family and friends to like the
Page. You can also increase Likes by liking the pages of other people,
particularly by searching for and liking pages having to do with being
social online, as they are likely to Like your page back.
Another way to get Likes in a hurry is to get
someone who has a huge number of Facebook fans to post your Page on
their Wall. A lot of people with huge followings advertise this sort of
service on websites such as “Fiverr.com”, but before you pay out any
money make sure you check out the satisfaction rankings. (Note: It is
against Facebook’s TOS to buy Likes, but paying someone to simply share
your Facebook Page with their own following is allowed.)
You can also generate likes by using Facebook
Ads, by running a contest on your Page, and by simply participating on
Facebook in Groups and on Pages with like-minded people.
Identify Related Facebook Groups
Groups that are related to your clients niche
Groups that are related to your clients personal interests and hobbies
Groups that are related to your client (products/brands/companies)
Next join those Groups
Be active in the discussions that take place
Focus on adding users who are both active, and those with many friends
Follow your own newsfeed, which will give you Status updates of people you are friends with:
this means you can join in the discussion and be more active
it means you can work
out the things they are interested in, identify problems they want to
solve -then you can comment on their status updates as appropriate
don‘t be afraid to give an opinion, or to be controversial, but …
avoid political and religious comments which can often offend other users
Apps like “Fangate” can help you customize your page, create a discount or coupon, and make your Page more Likeable!
Another terrific way to get likes is to run a
giveaway. Announce that when the Page reaches a certain number of
likes, your client will give away a prize. Everyone who likes the page
will be entered. This is a quick way to get people to like your client’s
Page. You can even use a giveaway app on the Page that will give extra
entries in the giveaway to those who share the Page on their own Page or
Facebook Wall, to reach more people.
Comment / Wall Posting are great ways to remain active, and draw new friends and fans.
Add new photos and videos and if they are related to other Facebook users, or of interest to other users then you can tag them
They could then appear on the users Wall, which can attract more friends for you
Regularly update your status, tell people what your Client is working on
Include links of things that you found interesting
For this to be effective you need to be
regular and organized. This means scheduling a few minutes a day to
carry out between 3-5 things per day. This way the Fan Page will always
be fresh and interesting, and the social networking will branch out
semi- automatically the more you do, the greater the expansion rate is.
Finally, simply asking people to “Help us
reach our goal of — Likes!” will often spur people into Liking the Page
just to help out.
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