Know What is Twitter And Its Importance On Social Media Marketing:

Social Media Management

What is Twitter?

If
you read newspapers, listen to radio stations, or watch TV, at some
point you must come across the term “Follow me on Twitter”. Although
these words are widely used, there are still a lot of people who don’t
understand Twitter.


It
is not that they are not technically savvy; it is simply because they
think Twitter is complicated, but it is not. In fact, it’s one of the
easiest social media sites to use.


You can’t deny that “Twitter” is a funny name that leaves a lot of people scratching their heads. However, Twitter is the 2^nd largest social media networking site online with more than 100 MILLION users.

On Twitter, users can create short blog posts called “Tweets,” which allow them to tell others what they are doing.


The
posts can only be up to 140 characters, which is about the same length
as a text message on your mobile phone. These short posts are used to
communicate, connect, and conduct conversations with your audience
without saying a whole lot.


To
make new contacts on Twitter, you must “follow people” or “be
followed.” To connect with someone, whether it is a family member,
friend or celebrity, just click on the “follow” button.


Going
forward, all of their messages, or “Tweets,” will appear on your list
of messages from people you follow. If a person follows you, then your
Tweets will appear in their timeline.


Most
of the Tweets posted are not addressed to any particular individual and
usually contain information that the Tweeter wants to share with all of
their followers.


You
are probably starting to see how Twitter gives small business an easy
and fast way to advertise new products and/or services with assurance
that consumers will see them; of course, the businesses will need to
have followers in order to make the messages worthwhile.


Twitter Statistics


Twitter came alive in 2006 when the first Tweet was sent on March 21^st.
Ever since then, Twitter has been growing rapidly both in numbers and
engagement. The statistics (by Twitter blog) show the extent by which
this popular social network has been growing.

• It only took three years, two months and a day for Twitter to get its billionth Tweet
• Twitter users send approximately 150 million Tweets every day; and that number is steadily increasing
• Twitter has more than 100 million users with a possible significant increase in 2012
• 55% of users use their mobile phone to access the Twitter platform

An in-depth analysis by Sysomos Inc. revealed the following information:

• 65% of all Twitter users are comprised of people aged 25 years and below
• About 92.4% of users follow 100 people or less. 97.8% follow 400 people or less. 0.94% of users follow 1000+ people.
• 
  
• Twitter
  users tend to Tweet more with the increase of followers. A Twitter user
  with 1000 followers will Tweet an average of 6 times while one with
  1,750+ followers will Tweet an average of 10 times
• US is the most active country when it comes to Twitter activities

Tweet Your Way to Success

As
mentioned earlier, Twitter is similar to text messaging, but the
difference of course being that you can reach a much wider audience
using Twitter.


Social
networks are in the frontline of transforming businesses by giving them
a way to connect with potential customers. A large number of your
customers probably use Twitter; so this is a great way to keep in touch
with them.


After
creating a Twitter account for your local business, you will have made
the first and most important step in social media marketing. The next
step will be to gather followers.


While
this will not be a cup of tea for everyone, the efforts you put into
the campaign will pay off at the end of the day. Large corporations can
get a couple of millions followers in a day, but smaller businesses can
get any number between 10 and 100 in a day, which is still a great
achievement.


You
also need to integrate Twitter in all your advertising strategies
including print advertising and internet marketing. If you have a
business website, include a “Follow Me on Twitter” image link on it so
that anyone who visits your website can click on it and become a
“follower.”


Since
Twitter is meant to allow people say what they are doing, you can
easily Tweet a message about the latest developments in your business
with a few short words. If more information is needed, include a link to
your website or blog where they can learn more.


You
can even Tweet special offers from time to time to generate sales from
your Twitter following. Your main task will be to create awareness and
to let people know that you have a Twitter account.


Now, your customers, prospects, and peers can follow you for fresh updates regarding your business industry.


With
a growing numbers of followers, your business will start enjoying a
wide audience and consequently cheap advertising. There is no better way
to market your business than a method that gives you a chance to
interact with your customers and potential customers directly.


Not
only that, but you will also be able to get feedback on your products
from your customers as well as suggestions on how to make your products
or services even better.


Twitter
is an important piece of the social marketing world and it can be a
powerful tool for your business as well. Many of your customers probably
access the Twitter platform every day, so it is definitely worth your
while to implement into your marketing strategy. Create your account,
build a list of followers, and turn them into loyal customers.


It
is time to join the rest of the world and start connecting with
consumers on Twitter. Even though Twitter usage goes beyond business
usage, it is definitely an avenue that should not be ignored.