Kenya 🇰🇪 Teachers Are The Most Well Paid In East Africa

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ANALYSIS By Dorris Otieno Kenyan teachers are not only the best paid in East Africa, but also earn almost 12 times more than the country's average pay, a comparative study by Nation Newsplex and the Institute of Economic Affairs reveals. Even as teachers go on strike for the 12th time since their first industrial action in 1962, the analysis, which compares teachers' salaries in Kenya with those of their peers in select African countries , also finds that the lowest-paid teacher in Kenya earns more than the highest-paid teacher in Uganda. Uganda and South Africa were chosen as countries against which to compare wages of teachers because they have the most up-to-date data against which the comparison could be made. While Tanzania was not included in the comparison because only average pay for the year 2011 was available, even its figures indicated that Kenyan teachers earn more than their Tanzanian counterparts. The highest paid Kenyan teacher earns almost 12 times more than the...
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Why Use Facebook in Marketing?

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Social Media Management





Why Use Facebook in Marketing?

Facebook
is the number one social networking site with a massive number of daily
users. The website allows businesses to create Fan Pages and use
banners to set up advertisements in order to market their businesses and
interact with consumers. facebook



Facebook Trends and Statistics


The Following statistics (by Vabsite) show the numbers behind the success of Facebook in the Social media world:


  • Facebook has over 800 million active profiles with 25% of these joining in a single year (2011)
  • 50% of all Facebook users log into their accounts every day
  • An average user has about 130 friends
  • Facebook users spend 700+ billion minutes on this site every month
  • Facebook
    has 900+ billion pieces of content that its users interact with; this
    includes “groups,” “events and community,” and Fan Pages
  • An average Facebook user “likes” about 80 pages
  • An average Facebook user will create about 90 content pieces in a month
  • Ever since the launch of plugins, approximately 10,000 new sites integrate with Facebook on a daily basis
  • Facebook has more than 70 translations
Facebook Mobile Usage Statistics


  • There are more than 25% Facebook users who access the platform using mobile phones
  • Facebook mobile users are two times more active as compared to non-mobile phone users
  • More than 200 mobile phone service providers in 60 different countries are working towards promoting Facebook mobile products
Statistics Showing Why Facebook is Here to Stay


  • With over 800 million active users, 1 out of every ten people on earth is using Facebook
  • Statistics
    based on “users” and “page views” puts Facebook in the number 2 spot -
    second to Google, yet ahead of Yahoo and YouTube
  • For
    every one minute on Facebook, users will share 50,000 links, tag 65,000
    photos, post 80,000 wall posts, update 95,000 statuses, and post
    500,000 comments to either affirm or disparage them
  • American Facebook users make up to ¼ of the total users in the world

Business Marketing through Facebook

Looking
at the statistics above, you can see why both large and small
businesses are turning to Facebook as an effective and affordable
advertising method.


Facebook
users have started using this network to check out local businesses and
what they have to offer. A user will browse through local restaurants,
salons, flower shop, fashion shop, etc. and you want to be among the
results they find.


Most
of the people who use Facebook are quite active offline. This means
that they are potential customers who will buy anything they think is
cool once they see it on Facebook – especially from a “local” business.
Therefore, if you run a local business, it is important for you to be
active on Facebook now that you know the numbers involved.


Fan
pages are easy to create and will not cost you a dime if you do it
yourself. However, to really get the best Fan page that will fully
engage your audience, it may be best to hire a professional who has
extensive knowledge about Facebook marketing.


While
creating a Fan page is the first step, the hard part is connecting with
customers. You will need consistency and the ability to dedicate some
time to build a loyal following of fans. You will need to communicate
often in order to keep their attention and increase your sales.


Once
you create a Facebook Fan page, you will need to let people know that
you have it. One easy and quick way to do it is to put a Facebook icon
on your website that is linked to your Fan Page. Another way is to
include a Facebook logo in your print advertisements and any other
marketing methods you use.


There
are very successful companies using Facebook to increase sales and
build a following. While your business will not be an instant hit with
millions of fans overnight, you can eventually build a strong foundation
and Facebook presence that will pay off.


If
you really want to build a relationship with your customers through
interaction and communication, Facebook is the way to go. Start by
creating a Fan page and load it up with valuable, relevant information
that your target audience will enjoy.




Why Use Facebook in Marketing?











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