Maziwa Makuu Project, HR & Digital Consultancy

The Social Media Factor:  What is Social Media? “Social Media” is a red-hot buzz phrase in case you haven’t heard. Everyone is using it including women, men, and children of all ages. Most importantly, your customers are using Social media as well and they expect that your business is in the social loop too. Social media can be described as information content that is created using new technologies with an aim to facilitate influence, communication, and interaction with the world; including friends, family, peers and customers. In other words, social media is an advanced way that people can interact using the latest digital technology. Social media networking usually happens through mobile communications networks and the internet, which allow instant access to these platforms. Social media does not stop at simply publishing information; the real goal is to get people involved.  As a local business owner, you want to get reactions and comments f...

One more situation that can require the services of a Digital Media Manager is a reputation crisis. Many businesses don’t know how to handle negative comments posted online, and either ignore them or respond from a position of fear and anger, making the situation worse. This can result in the negative content about their company growing bigger and ending up showing in search results for their business name. Most situations can be handled by a concerted multi-platform response that gets your client’s side of the story out to handle the curiosity of those following it and to push down negative results on search engines at the same time. What you have to keep in mind is that even after the initial wave of drama passes, your job is only half done and you have to proactively work to de-emphasize the search engine positioning of any negative content related to the incident. Step #1 – Respond Immediately You have to respond to any negativity quickly. The long...

Kabla ya kukua kwa matumizi ya Intaneti, Biashara na Shughuli nyingi zilitumia mbinu ya moja kwa moja ( offline marketing tactics) kujitangaza. Kadri matumizi ya Mtandao wa Intaneti yalivyoongezeka kila mtu mwenye biashara na shughuli inayotakiwa kujulikana kwa watu alianza na kuendelea kutumia ili kuwafikia Wateja kwa Urahisi na kwa haraka sana. Tumeona Makampuni Makubwa kwa Madogo na Taasisi mbalimbali zikifungua wovuti binafsi kuwakirisha shughuli zao. Wovuti hizi zilianzishwa kiutaalamu zikisimama juu kwenye Injini za Utafutaji ( Search Engines ) na Maneno Muafaka ( specific keywords ). Mfano, Daktari Bingwa wa Meno, kwenye Mtaa wa Gogo, Kariakoo angeanzisha wovuti wenye Maneno Muafaka na Maalum (specific keywords) ‘’Daktari Bingwa wa Meno, Mtaa wa Gogo ,Kariakoo’’ na kujaribu kupata webusaiti nyingine kutuma linki kweye saiti yake kusudi Injini za Utafutaji kama Google ziletee matokeo mazuri na kumweka juu ya ukurasa endapo anayetembelea mtandao wa intanet...

Creating Successful Videos The key to success is to keep the video short. Due to the limited attention span of visitors to websites, a long video has less possibilities of being viewed than a short one. So try to make your videos between 2 mins and 10 mins long. Here are some easy ways you can create videos for your clients to upload to YouTube: You can use free screen capture software such as Camstudio, to record activity on your screen You can use a web cam to capture yourself You can also use Animoto – which is a free online service that creates beautiful videos You can also use Resell Rights Videos or Private Label Rights videos You can post videos on YouTube, post comments on other people’s videos, and create multiple playlists for different audiences. You can also post regular updates on your channel – comments, video reviews, etc – with accompanying links to videos or play lists. You can share YouTube videos to Facebook, Twitter, G+ and other...

Twitter was created as an internal text messaging system for a pod casting company, and has become one of the most used social sites in the world. The short, and newly introduced 280 character “Tweets” provide a way to quickly communicate small nuggets of information. When a user “Follows” a Twitter account, they can view all Tweets by that account in a “Feed”. Businesses need a Twitter account in order to monitor what is being said about their brand in real time, to deliver information and encourage engagement from fans, and even to deliver fast customer service if needed in response to a complaint or question.. Twitter is a great way to cultivate and grow your clients brand online. With millions of Twitter users it is fast and easy to engage other users. Unlike other Social Media Marketing outlets Twitter limits posts to 280 characters, which means that you need to be creative, and get your followers attention in very few words. Set Up Choosing...

Google is currently the largest search engine on the web, and has its own social networking platform known as Google +. With a Google profile, users can create “Circles” that include different types of contacts, and share content with specific groups while viewing content from users they follow in a “Stream”. YouTube is a video sharing network owned by Google and integrated with Google +. Users can upload videos, share, comment on and vote for their favorites. Businesses or individuals can create channels which can be subscribed to by others who then receive notifications when new videos are posted. Businesses need a Google Profile and YouTube account in order to share information to select groups of people, and tap into the power of visual digital media. Studies show that internet users respond more readily to images and videos than to solely text based content. As Google now Owns YouTube they have become very integrated and businesses need  to t...