Google is currently the largest search engine
on the web, and has its own social networking platform known as Google
+. With a Google profile, users can create “Circles” that include
different types of contacts, and share content with specific groups
while viewing content from users they follow in a “Stream”.
YouTube is a video sharing network owned by
Google and integrated with Google +. Users can upload videos, share,
comment on and vote for their favorites. Businesses or individuals can
create channels which can be subscribed to by others who then receive
notifications when new videos are posted.
Businesses need a Google Profile and YouTube
account in order to share information to select groups of people, and
tap into the power of visual digital media. Studies show that internet
users respond more readily to images and videos than to solely text
based content.
As Google now Owns YouTube they have become very integrated and businesses need to treat them as a pair.
YouTube is the No. 1 Video Sharing site and
according to Alexa.com it is the No. 3 website on the internet. A
massive 53% of web traffic comes from YouTube. So it is not a site to
ignore.
You can create your own YouTube channel. This will be a page like: http://www.youtube.com/dell Viewers can subscribe to your channel, which opens up a direct communication platform with them through the YouTube site
YouTube noted that the weekend of May 21st saw YouTube's daily views hit their highest number ever, over 3 billion views per day.. It is now the preferred way to receive information
Google+ is still one of the newer social
media networks, but thanks to Google’s huge reach and massive user base
from Gmail, YouTube, Google Docs etc. It is rapidly growing and becoming
a contender for Facebook. Businesses are in dire need of someone to manage this platform for their social media marketing base.
Set Up
Setting
up your G+ account on Google is simple – just click on the encircled
area on the top right of your Gmail screen and choose the Google+ option.
You will then be taken to your Google+ page and a popup form will show.
Fill out the form with your basic information to get started.
YouTube setup is even easier. Simply login to your Google account, and
visit the YouTube website. You’ll be prompted to log in with your Gmail
address and password, and automatically registered with YouTube.
Circles and Subscribers
On Google, your network is managed in Circles. You can add people to
your circles, browse categories, and follow other people. Adding people
to your circles is simple – you can either add them from your Gmail
contacts, or by entering their email addresses.
On YouTube, your network is made up of Subscribers. If you have a
webcam, you can post videos of yourself offering helpful social media
tips. If not, create a channel and favorite videos other people have
made. Then promote your channel on your other networks so people will
subscribe to it.
Establishing a Brand
Google and YouTube allow you to cross promote yourself and present a
more visual face to your potential clients. Videos can be
conversational, and your Google posts can be more relaxed than LinkedIn,
although perhaps not as casual as Facebook. Don’t forget, what you post
on Google+ and YouTube will be public, so always remember that future
clients could be watching!
Google Content
Posting on Google + is similar to any other social network. You can type your post then, add an image, video or link.
You can also add individual names or email
addresses of people you want to see the post, or select the circles you
wish to share the post with.
You can also start a “Hangout” which is like a
chat room for people to gather in and have a real time conversation.
(Joining Hangouts started by other people you follow or who are in your
Circles is also a great way to get known on the G+ network!)
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