Prior
to the rise of the internet, most businesses depended on offline
marketing tactics. As the web expanded, many businesses ventured online
by creating a website to represent their company. These sites were
developed to rank high in search engines for specific keywords.
For example, a dentist located in Long
Island, NY, would create a site which used the keywords “dentist in Long
Island” and try to get other websites to post links back to his site in
order to make search engines like Google show the site in the results
when web searchers typed in those keywords. This is known as SEO, or
“search engine optimization”.
Locating a business website was soon not
enough for many online searchers, who wanted to not only find a dentist
in Long Island, but to find out what people were saying about the
dentist’s practice. Review sites sprang up all over the web, but these
were easily manipulated by businesses posting positive reviews for
themselves and negative reviews about their competitors.
More and more internet users started turning
to social networking sites to get real time, honest information about
local businesses from their peers. The social platforms responded by
making their sites more user friendly for business usage. The direct
access to consumers and easy modes of interaction make social sites a
perfect place to attract potential new customers, clients or patients.
As a Social Media Manager will take the
skills and tools that you learn in this course and sell them to
businesses both online and offline to help them improve their existing
online Social Marketing activities or get them online, and up and
running.
I will earn a residual income from each
client, as the services you are going to provide them are ongoing. As
you grow your business you will outsource some of the tasks to Virtual
Assistants (People you use remotely to do the hard work, while you
manage the relationship with your client). You will use social media
platforms like Facebook, Twitter, YouTube, LinkedIn etc. to create a
more profitable interaction between your client and his prospects and
customers.
Done right this is a win-win. Your work will
pay for itself. Your client will recommend you to friends, and business
associates. As a Social Media Manager you will be responsible for
setting up the profiles for them – for example creating a Twitter
account, filling out the profile, building followers, etc.
Additionally you can offer to produce a
branded design for their social media profiles, which you can outsource
for half the price you will charge. You will learn how to do all of this
and more over the coming days and weeks.
You will also maintain their Social Media
accounts for them. For clients who already have their profiles setup you
will do tasks like deleting Spam messages, or make timely announcements
for them. Most Social Marketing tasks are very simple, but to your
clients who are very busy running their businesses and don’t want to get
involved in the social media marketing, they are very valuable and are
something worth paying an expert (You!) to do for them.
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