Kenya 🇰🇪 Teachers Are The Most Well Paid In East Africa

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ANALYSIS By Dorris Otieno Kenyan teachers are not only the best paid in East Africa, but also earn almost 12 times more than the country's average pay, a comparative study by Nation Newsplex and the Institute of Economic Affairs reveals. Even as teachers go on strike for the 12th time since their first industrial action in 1962, the analysis, which compares teachers' salaries in Kenya with those of their peers in select African countries , also finds that the lowest-paid teacher in Kenya earns more than the highest-paid teacher in Uganda. Uganda and South Africa were chosen as countries against which to compare wages of teachers because they have the most up-to-date data against which the comparison could be made. While Tanzania was not included in the comparison because only average pay for the year 2011 was available, even its figures indicated that Kenyan teachers earn more than their Tanzanian counterparts. The highest paid Kenyan teacher earns almost 12 times more than the

Why Social Media Marketing And Management?




One of the fastest growing job markets today is in the field of social media! The web has become the first place most people look to make purchasing decisions, and they depend on social media for advice and guidance from their peers.

Businesses that formerly depended on Yellow Pages ads, direct mail marketing and in store advertising are realizing that they cannot neglect online marketing. However, many of these business owners have no idea how social media works, let alone how to leverage it to increase their sales or positively promote their brand.

There is a desperate need for social media savvy people to help these businesses build and manage their social media presence.

A social media manager simply manages the social media networking and marketing on behalf of individuals and organizations. Social media is this year’s black and the most cutting edge form of marketing and networking.



Why Social Media Is So Important To Business?


Because it takes us back to basics, back to real time two way communication. Done well it is about communication to and from a service or product provider and customers. It is about finding out the needs of the customer through direct communication and following trends.

This is done through various platforms like blogging and websites, networking sites like Twitter and Facebook, video and podcasting sites, online radio blogging and live streaming sites, customer reviews and bookmarking sites. After all, you only have one reputation. As you can imagine, that takes quite a bit of work, some technical skill, an ability to write well and the discipline to maintain it all.

Many businesses do not have the time or are lacking some of the skills to do this well. Some people would argue that unless these platforms are maintained regularly and kept dynamic and fresh that it is better not to do it at all. It is also important that businesses understand web etiquette and best practice when making posts or submitting articles and videos.

Summing up we can just say that Social Media can be used to:

> Increase Brand Recognition
> Increase Brand Loyalty 
> Increase more opportunities to convert
> Bring about Higher conversion rate
> Grow Higher Brand Authority
> Increase Inbound Traffic
> Decrease Marketing Costs
> Increase Better Search Engine Rankings
> Increase Richer Customer Experiences and 
> Improve Customer Insights

A social media manager has a number of roles and can offer a wide range of services. These can include training individuals and organizations or managing the whole thing.


Management involves:

Helping people to set up a social network package
Explaining the interconnections between the various platforms
Creating a routine and schedule for posting
Helping to streamline existing routines
Making them more efficient or partially or completely managing all of the social media and networking

A social media manager becomes the front line of customer service and can pick up communications from existing or potential customers and feed them to the appropriate person. The manager can also keep an eye out for any potentially damaging or incorrect information that is being posted by others.

A good social media manager will gain an excellent understanding of the business and be able to spot opportunities as they arise, plant seeds and connect with the right people. He or she can deliver content, build links, network and translate digital information from the online community. A good online presence is not about just having a website or ranking well on Google anymore, businesses need a presence on sites such as Twitter, Facebook, Linked In and YouTube. A business blog is where people will go to make sure they are current and credible but it also floats the site. Good social media managers are passionate about social media and are there to help their clients to have success online!

 Becoming a social media manager isn’t difficult. There are no special qualifications or degrees required – you don’t even have to have prior experience in the field! A self motivated attitude combined with a knowledge of the industry and the ability to provide results are all you need to succeed.



 

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