One of the fastest growing job markets today
is in the field of social media! The web has become the first place most
people look to make purchasing decisions, and they depend on social
media for advice and guidance from their peers.
Businesses that formerly depended on Yellow
Pages ads, direct mail marketing and in store advertising are realizing
that they cannot neglect online marketing. However, many of these
business owners have no idea how social media works, let alone how to
leverage it to increase their sales or positively promote their brand.
There is a desperate need for social media
savvy people to help these businesses build and manage their
social media presence.
A social media manager simply manages the
social media networking and marketing on behalf of individuals and organizations. Social media is this year’s black and the most cutting
edge form of marketing and networking.
Why Social Media Is So Important To Business?
Because it takes us back to basics, back to
real time two way communication. Done well it is about communication to
and from a service or product provider and customers. It is about
finding out the needs of the customer through direct communication and
following trends.
This is done through various platforms like
blogging and websites, networking sites like Twitter and Facebook, video
and podcasting sites, online radio blogging and live streaming sites,
customer reviews and bookmarking sites. After all, you only have one
reputation. As you can imagine, that takes quite a bit of work, some
technical skill, an ability to write well and the discipline to maintain
it all.
Many businesses do not have the time or are
lacking some of the skills to do this well. Some people would argue that
unless these platforms are maintained regularly and kept dynamic and
fresh that it is better not to do it at all. It is also important that
businesses understand web etiquette and best practice when making posts
or submitting articles and videos.
Summing up we can just say that Social Media can be used to:
> Increase Brand Recognition
> Increase Brand Loyalty
> Increase more opportunities to convert
> Bring about Higher conversion rate
> Grow Higher Brand Authority
> Increase Inbound Traffic
> Decrease Marketing Costs
> Increase Better Search Engine Rankings
> Increase Richer Customer Experiences and
> Improve Customer Insights
A social media manager has a number of roles
and can offer a wide range of services. These can include training
individuals and organizations or managing the whole thing.
Management involves:
Helping people to set up a social network package
Explaining the interconnections between the various platforms
Creating a routine and schedule for posting
Helping to streamline existing routines
Making them more efficient or partially or completely managing all of the social media and networking
A social media manager becomes the front line
of customer service and can pick up communications from existing or
potential customers and feed them to the appropriate person. The manager
can also keep an eye out for any potentially damaging or incorrect
information that is being posted by others.
A good social media manager will gain an excellent understanding of the business and be able to spot opportunities as they arise, plant seeds
and connect with the right people. He or she can deliver content, build
links, network and translate digital information from the online
community. A good online presence is not about just having a website or
ranking well on Google anymore, businesses need a presence on sites such
as Twitter, Facebook, Linked In and YouTube. A business blog is where
people will go to make sure they are current and credible but it also
floats the site. Good social media managers are passionate about social
media and are there to help their clients to have success online!
Becoming a social media manager isn’t difficult. There are no special
qualifications or degrees required – you don’t even have to have prior
experience in the field! A self motivated attitude combined with a
knowledge of the industry and the ability to provide results are all you
need to succeed.
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