Maziwa Makuu Project, HR & Digital Consultancy

Kulingana na Utafiti uliofanywa na "Creative Group", 50% ya Maafisa Masoko kwenye Makampuni walisema wanategemea kuongeza uwekezaji Facebook mwaka huu. Facebook ni rahisi, unaboresha ukurasa wako wafuasi watafurika haraka sana na kujibu! Hiyo ni ndoto ya kila mwenye kuingia hapa kabla hajaanza au ndivyo alivyosikia kutoka kwa watu wanaodai ni Wataalamu katika fani hii. Wengi  wao uishia Kutelekeza Kurasa au kuacha wasipoona matokea mazuri wanayotarajia licha ya kutuma taarifa mara kwa mara! Hapa nikupe ukweli; watu hawahitaji kusikia au kuona bidhaa yako mara kwa mara. Kwa nini wasikie au waone wakati muda wote wanakuwa wamerundikiwa na Matangazo kutoka Mbaoni, TV, Radio ata mtu anapotembelea mtandao wa Inteneti. Ngoja tukabiliane na ukweli huu; watu hawaji  Facebook kuona matangazo. Kinachowaogopesha wenye kutangaza ni kuwa Facebook imetengenezwa ikimpa mtumiaji nguvu ya kutawala, hivyo anaweza kuamua kulidharau na kuliacha kando Tangazo lako ak...

MBINU SABA KUONGEZA WAFUASI KATIKA INSTAGRAM Tangu kuanzishwa kwake Instagram imekuwa mstari wa mbele na matumizi mengi kutoka kwa vijana na watu wenye umri wa kati. Instagram imekuwa mtandao unaokua kwa kasi sana kuliko Mitandao mingine. Na utafiti umefanyika kuonyesha kuwa watu wenye umri kati ya miaka 20-60 wanautumia hivyo kama una mashaka kuwa uwezi kuongeza Wateja kupitia Mtandao huu umekosea! Sasa ni kweli kuwa watafuta masoko mtandao hawatumii Mtandao huu kutafuta Wateja? Kipindi cha nyuma kinaonyesha kulikuwepo mtazamo usio wa uelewa (uncognitive bias) linapokuja suala la kuuza kupitia Instagram. Instagram imeanza kutumia na kuunganisha akaunti yako na Wovuti kwenye "bio" katika sehemu ya maelezo binafsi "profile". Hivi ni viashiria kuwa Instagram ni Mtandao Maudhui Masoko ( Content based platform) ambao uwezi kupata matokeo mazuri ya uwekezaji ( Return On Investment, ROI). Lakini hii ni upotoshaji, kwani kila Mtandao una namna yak...

When it comes to prioritizing your marketing strategies, it can be hard to decide what will make the cut. But the problem is that many small business owners usually ignore some of the most powerful strategies, such as Social Media Marketing. Most business owners simply do not have time to delve in this intriguing online concept and its mysterious features. Some of them do not understand what it Social Media is, while others think it’s only for teenagers. However, what they do not realize is that ignoring social media could be a huge mistake. Look at it this way; a good number of teenagers who joined Facebook in 2007 are in their early twenties now and they are still using Facebook. Not only are they using Facebook, but so are their children, parents, grandparents, and siblings. People of all ages, races, genders, and income levels are now using Facebook and other social media networking sites. It does not really matter whether you are a fan of social media ...

By: Wallace Mauggo Africa is in the headlines again about numerous areas suffering climate change-induced food shortages, and usually the critical ingredient is cereals, with the species or variety, depending on local culture, usage and market factors. For many years experts have compared food policies in different African countries to lessons on what works, what doesn’t work and why. It can’t be said that any generalized were reached that were accepted by experts of various viewpoints, as each case study used has it drawbacks, and as Shakespeare reflected, some happy, some sad. It is rather easy to draw a list of African countries on the basis of success and failures in their aggro-interventionist or subsidy policies, usually the lynchpin of suggestions on what to do about in agriculture generally, or food crops in that sense. The Maputo Declaration of the African Union set out in 2010 is reputed to have brought African countries to commit about 10% of ann...

Different Routes to the Top of Mount Kilimanjaro Dear readers, It is a common thing nowadays, reading newspapers, magazines, listening to radios, watching TVs, and browsing through all Digital Channels to hear that, ‘’Mount Kilimanjaro’’ is in Kenya. Such announcements are repeatedly uttered by a particular group of persons from Kenya and their agents abroad. A recent post on the Tumblr blog by the name of ‘’Yet Another Plat’’, dishonestly and publicly declared that Mt. Kilimanjaro is in Kenya. This is a total lie to me, you and everybody reading this article, unless one gives concrete reasons to believe otherwise. With that notion of people with crooked minds distorting reality about Mountain Kilimanjaro being in Tanzania, came up with an idea of creating a powerful hash- tag, and ultimately A #TwitterChat. The chat will be a starting point for like minded people to discuss all about the mountain and other factual data complementing its importance...